Rich media Web sites and video
Simplicity in design and strength in content: those are our primary goals in every project. Given our very deep roots as “traditional” or “modernist” graphic designers for print publications, those values are not terribly surprising. You know, less is more, say what you mean, cut the fluff.
But we also value movement in a way that may not be so typical of traditionally trained print designers.
making a deeper connection
Motion moves people; movement is contagious and addictive. Sound, meaningful sound, can focus and direct those emotions. We ask the question, “How can motion or audio be used as tools for crystallization, clarification, or completion?”
That’s why we look for those perfect little opportunities to apply our skills in rich media. These include:
- Video creative direction, storyboarding, and production
- Flash animation and interactive ActionScripting
- Online streaming video delivery and database-driven video players
- DVD authoring and design
- Audio creative direction, streaming, and package design
Do you need all these bells and whistles in your communications? Not necessarily, but we never dismiss the possibility out of hand. Simplicity and content always come first, but once those are nailed down, we consider the possibilities of a deeper or more memorable connection.
Sometimes a meal as presented is wonderful — great as-is — but a judicious dash of sea salt, a slice of jalapeno, or a sip of wine can turn that food into a real moment, possibly an intense memory.
Bring your message to life
This sound-and-motion thing can go many directions. It can be as simple as a clever animation in a Web banner ad. It can be as complex as the creation of a series of informational videos to be deployed on-demand through an intranet or via DVDs. It can be an integrated campaign with direct tie-ins to sales or service promotions.
So exactly what is rich media? It’s hardly all the same thing. The common thread is an urge to provide an emotional focal point, something that catches the attention of your audience, challenges passivity, and channels them more quickly toward an understanding or an action.
So come on: let’s imagine you, your product, or your passion on the tube, if even for a moment. Your message brought to life.