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Posted March 30, 2012

A fresh look — and a big dose of SEO — for Bridge Strategy Group


In our last news item on Bridge back in 2008, we announced the launch of version two of their website — along with a brand refresh — in the context of global headlines they were making at the time.

Bridge, a boutique management consulting firm led by extremely hands-on senior practitioners, has been evolving in very positive ways since those days. For example, they’ve established thought leadership positions and remarkable track records in several industries, including energy (with an emphasis on alternative), health care and insurance, consumer/retail, and technology.

In 2011, they asked us to re-envision their site completely. Bridge had amassed a huge catalog of intellectual capital, but it was no longer simple to navigate. The new site needed to present a tightly curated (and lightly guided) view of Bridge’s IC assets, so that C-suite clients and prospects could see at a glance the freshest and most significant case studies, white papers, and articles. Additionally, we were charged with shining a very bright light on Bridge’s expertise in specific industries.

The new Bridge Strategy Group website features an array of highly visual landing pages, both for industries and functional areas of expertise, as well as a comprehensive cross-tagging system to help visitors navigator fluidly and quickly across related knowledge domains.

We’re also thrilled with the fresh photography — all-new portraits and candids sprinkled throughout the site — developed in collaboration with the tireless Timmy Samuel of Starbelly Studios.

Finally, many thanks to our Bridge collaborators, all of whom dedicated many hours to spirited discussion, detailed design reviews, and beta testing: Bernardo Silva, Chad Markle, Fernando Covas, and Scott Schaeffer.

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